Position Summary – TE USA, Inc. is an emerging supplement company poised for significant growth in the health and wellness industry.  The CEO will be a dynamic, entrepreneurial leader who can build and scale our business from the ground up.  The CEO will be a strategic leader, responsible for all aspects of company operations, growth strategy, market development and most importantly, Sales.  This role requires a hands-on leader who can wear multiple hats, establish foundational business systems and drive revenue through sustained growth phases.

Essential Duties and Responsibilities -

Strategic Leadership & Business Development

• Develop and execute comprehensive business strategies, including market positioning, product development roadmap, and growth initiatives
• Identify and pursue new market opportunities, distribution channels, and revenue streams
• Establish brand identity and competitive differentiation in the supplement marketplace

Operations & Product Management

• Oversee product formulation, sourcing, and manufacturing relationships
• Ensure compliance with FDA regulations, GMP standards, and industry quality requirements
• Manage supply chain, inventory, and fulfillment operations

Sales & Marketing

• Drive revenue growth through direct-to-consumer, retail, and wholesale channels
• Develop and execute marketing strategies across digital, social media, and traditional platforms
• Build customer acquisition and retention programs
• Establish pricing strategies and promotional campaigns

Financial Management

• Create and manage budgets, financial forecasts, and P&L accountability
• Monitor cash flow and ensure financial sustainability
• Establish financial controls and reporting systems

Team Building & Leadership

• Develop and manage a high-performing team
• Foster a culture of innovation, accountability, and customer focus
• Provide mentorship and leadership across all functional areas
• Scale organizational structure in alignment with growth trajectory

Required Qualifications:

Essential Experience

• 7-10+ years of progressive leadership experience, preferably in supplements, nutraceuticals, CPG, or health/wellness industries
• Proven track record of building and scaling a business from early stage to significant revenue growth
• Deep understanding of supplement industry regulations, manufacturing, and distribution
• Demonstrated success in revenue generation and business development

Skills & Competencies

• Entrepreneurial mindset with ability to thrive in ambiguous, fast-paced startup environment
• Strong strategic thinking and execution capabilities
• Excellent sales and negotiation skills
• Financial acumen and P&L management experience
• Digital marketing expertise, including e-commerce and social media strategies
• Outstanding communication and relationship-building abilities
• Hands-on, roll-up-your-sleeves work ethic

Preferred Qualifications

• Experience with Amazon, retail partnerships, or direct-to-consumer models
• Knowledge of supplement formulation and product development
• Existing industry relationships and network
• Experience with regulatory compliance (FDA, FTC, cGMP)

Personal Attributes:

• Self-starter with high initiative and drive
• Resilient and adaptable to changing circumstances
• Passionate about health, wellness, and helping customers
• Creative problem-solver with resourcefulness
• High integrity and ethical standards
• Results-oriented with strong accountability

Physical Demands and Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to see, talk or hear. The employee frequently is required to use hands or fingers.  The employee is frequently required to stand, walk, sit, stoop, reach with hands and arms, and lift and/or move up to 15 pounds.  Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus. The noise level in the work environment is usually moderate. 

Disclaimer:  Although TE has attempted to accurately and thoroughly describe this position, we reserve the right to change the same, including to change, add to or subtract from the duties outlined, within the discretion of TE at any time, with or without advance notice.